Thinking LinkedIn Ads for B2C? Here's Why You Shouldn't
Considering LinkedIn Ads for your B2C or local service business? Here's why it usually just burns your budget, and the rare cases where it works.
Govind Singh
PPC & Paid Media Specialist
You are spending every month and you cannot say which ads bring the calls. Usually that is broken tracking, not a small budget. I find out where the money is going and fix it. Running the ads is the easy part.
1M+
Ad spend managed
20+
Projects completed
100+
Landing pages built
10+
Happy clients
Google Ads and Meta Ads for small businesses. Home services, local stores, academies and coaching institutes.
Search, Performance Max and Shopping. I cut the search terms nobody asked for and rewrite the ads, because "leading provider of quality solutions" has never made anyone click.
Learn moreFacebook and Instagram. Nobody is searching for you here, so the offer and the creative do the work. Good when people need to see you before they think to look.
Learn moreFor B2B, where one client is worth several months of spend. Clicks are expensive, so this only makes sense when the offer is sharp and someone is ready to follow up.
Learn moreThe ad buys the click. The page decides whether it becomes a call. I build and fix pages so the traffic you already pay for turns into enquiries.
Learn moreGA4, Google Tag Manager and conversion tracking set up properly. Half the accounts I open report conversions that never happened. Every decision made on that data was wrong, including the ones that looked good.
Learn moreGoogle Ads campaign for a UK dental nurse training provider. Generated 290 non-brand leads at £9.61 CPL over 3 months.
Google Ads Search + Meta Ads for a Mumbai home-tuition brand: 1,590 premium enquiries in 90 days across IB/ICSE/CBSE and JEE/NEET, with no landing page changes (Oct–Dec 2025).
B2B Google Ads Search for a worldwide dyes & pigment exporter: 125 qualified export leads in 90 days at ₹1.84K cost per lead (Oct–Dec 2025).
Google Ads Search optimization for a Mumbai admissions consultancy: 181 form leads at ₹370 CPL and a 5.92% conversion rate on a small budget (Oct–Dec 2025).
I work on my own from Delhi, India. Mostly small businesses: home services, local stores, academies and coaching institutes. A few clients in the UK, Australia, Singapore and the US.
I take a small number of accounts, so yours does not get handed to a junior three weeks in.
5+ Years in Paid Ads
Google & Meta Ads
Clients Worldwide
Based in Delhi, India
The platforms behind every campaign: ads, tracking, analytics, and CRM. Chosen for one reason: they help turn ad spend into measurable leads.
Some are clients. Some are other marketers I helped without an invoice.
“Govind has helped me a lot in my Google Ads. He went out of his way to help me and explain what I need to do to fix my ads and gave me valuable insight. He is a giver and likes helping people.”
Lina Kaddourah · PPC Specialist, Dubai
“Super professional in Google Ads.”
Yishay Yosef · Israel
“Very talented and helpful. He would help you in every possible way to make sure your business is profitable.”
Avinash Nanda · New Delhi
“Highly recommended. Responsive planning and affordable PPC marketing.”
Arjun · Delhi, India
Considering LinkedIn Ads for your B2C or local service business? Here's why it usually just burns your budget, and the rare cases where it works.
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If your account is spending and you are not sure where it goes, give me read-only access and I will look through it properly. I reply within a working day. I am one person, so it is me replying.
If your account is spending and you are not sure where it goes, give me read-only access and I will look through it properly. I reply within a working day. I am one person, so it is me replying.