How To Create Call Ads in Google Ads

Create Call Ads in Google Ads – New update 2021

A guide to Google Call Ads formally known as Call Only Ads

Google Ads updated its “Call Only Ads” to simply “Call Ads” with an amazing feature in April 2020. In this new update Call Ads now offers advertisers to include a link (Visit website) in the Ad Copy. Which will lead a visitor/user to advertiser’s website or landing page.

What is Call Ads in Google Ads?

Call Ads is one of the ad types in Google Ads, which you can use to generate phone call leads for your business.

In simple words it’s like a click to call button on the website, once clicked, it will open the user’s phone dialer to call your business.

“Call ads are designed to encourage people to call your business, and can appear only on devices that make phone calls. When a potential customer clicks your ad, the ad places a call to you from their device.”
Google Ads

How Is New Call Ads Different?

In Call Only Ads (previous version), it was designed to single clickable heading to call businesses. There was no option for the user to visit the advertiser’s website.

But in this new update of Call Ads, visitors can visit the advertiser’s website or landing page.

It will prevent some invalid (not sure) but those users who think that if they click on ads heading will them to a website will get a clear “Visit Website” option.

As shown in the image: 

Update existing Call-Only Ads to Call Ads

If you have created Call Only Ads previously and wanted to update to a new one, then it’s really simple.

Simply edit the previous ads and provide the Final URL (recommended)

Create New Call Ads:

Creating new Google Call Ads is really Simple.

Step 1:
Go to the Campaign and then the ad group where you want to create call ads. then click on the blue plus(+) icon to add new ads type:

Step 2:
Select “Call ad” updated

Step 3:
You will get an interface similar to the below image. Now simply put all your information such as Phone number, Business name, Headings, description, etc.

There you go. Congratulations! You are now prepared to go live. Google will start showing your click to call ads once the ad copy is approved.

If you are experiencing difficulty, please let me know in the comment box below. It would be my pleasure to help you.